Texas Tech's new loyalty program changes how students get into football games
This season, Texas Tech is trying a new way to get more students into athletic events.
This season, Texas Tech is trying a new way to get more students into athletic events.
Local
Non-district play its reaching its end for teams across Lubbock and the South Plains. KLBK’s ‘The Blitz’ broke down all the thrills from week four.
safety
LUBBOCK, Texas (KCBD) - Garza County first responders are on the scene and in communication with a person who has been trapped in a cave collapse at Lake Alan Henry. LFR says, “The individual trapped under the collapsed cave is alert and speaking with Garza County crews on scene”...
Local
LUBBOCK, Texas (KCBD) - Big Brothers Big Sisters is looking for volunteers to help provide one-to-one youth mentorship on the South Plains. Bigs and Littles are enjoying a movie at the Stars and Stripes Drive-In for the event, called Lights, Camera, Mentor. Thanks to donations an...
safety
According to a social media post by Lubbock Fire Rescue, LFR's Heavy Rescue is headed to Lake Alan Henry Friday evening after reports of a cave collapse with one person trapped inside....
schools
Friday night lights and homecoming go hand in hand across the South Plains. As students prepare for game day, many are also showing their school spirit with elaborate mums, a Texas tradition that's become a homecoming staple....
News
The 109th South Plains Fair is scheduled to begin next Friday, September 25, featuring various attractions including 37 rides, livestock shows, and special promotional deals....
parks
The Alzheimer's Association is scheduled to hold the 2026 Walk to End Alzheimer's at Adventure Park in Lubbock on Saturday, October 3, to raise funds for care, support, and research....
News
Johnny Vickers said he attended his first Texas Tech football game around 1976. Fifty years later, after an ALS diagnosis, he got up close to the action, with some help from his grandson....
