Texas Tech has introduced a program called 'Every Seat Counts'. The program is a new initiative, and further details can be found through the Texas Tech Red Raiders. The name of the program suggests an emphasis on attendance, but specifics are not provided here.

For more information on the 'Every Seat Counts' program, readers can refer to the source. Additional details about the program's goals and implementation are available from the Texas Tech Red Raiders. Readers can consult the source for a full understanding of the 'Every Seat Counts' program.