The annual Hatch Chile Fest is underway at United Supermarkets in Lubbock. This promotion celebrates the hatch chile, which is native to the Hatch Valley in New Mexico. The festival will run through the end of August and features on-site roastings of fresh hatch chiles, as well as special displays and limited-time products.

Further details about the Hatch Chile Fest are available from United Supermarkets, including information about the events and products offered during the promotion.