Film director Micah Brown has worked with many football teams, but he was particularly drawn to the bond among the Texas Tech Red Raiders. He observed that the team's culture is reflected in the actions of its people, including Coach McGuire and his staff, who are described as authentic. The documentary series "The Program: Texas Tech" will debut on Paramount+, offering a behind-the-scenes look at the team.

The series consists of four episodes and explores how the players and coaches came together during a challenging time. Further details about the series are available, including the director's insights into the team's culture and the show's content. The series is set to debut on Paramount+ on a Friday.