Texas Tech's season opener is approaching, and businesses are gearing up for the influx of fans. Owners like Michael Clintsman are preparing for a busy weekend, as game days are a significant source of revenue. Clintsman's establishments, including Atomic and Wrecked, rely heavily on the crowds drawn to the area.

The success of these businesses is closely tied to the university's events, and they are thankful for the opportunity to serve fans. Further details about the preparations and expectations of local businesses are available from the source. Businesses such as Barefoot are also getting ready for the game day crowds, although specific details about their preparations are not provided.