The Big 12 is promoting energy drinks, but research from its schools on the topic has yielded mixed results. This contrast between promotion and research findings is noteworthy. Further information on this development is available from Sportico.com, which has reported on the Big 12's promotion of energy drinks and the varying research findings from its member schools.

Details of the research and the promotion are not specified here, but the mixed nature of the research outcomes suggests a complex issue that may be explored in more depth through the source publication.